Full Job Description
Position: Social Media Manager
Company: United Innovations Inc. (A top-tier technology solutions provider based in Ballston Spa, NY)
Location: Ballston Spa, New York
Type: Full-time
About United Innovations Inc.
Established in 2010, United Innovations Inc. has quickly become a leader in technological solutions, providing the best services to our clients across various industries. Based in Ballston Spa, we are committed to innovation, quality, and exceptional customer service. Our team is diverse, dynamic, and highly skilled; we pride ourselves on fostering a creative environment that encourages personal and professional growth.
Job Summary
We are seeking a passionate and innovative Social Media Manager to join our marketing team. This role is crucial in developing and implementing our social media strategy to enhance our online presence, improve marketing efforts, and engage with our target audience. The ideal candidate is not just a tech-savvy individual but also highly creative and skilled in storytelling.
Why Join Us?
- Work in a collaborative and inclusive environment.
- Opportunities for professional development and career advancement.
- Competitive salary and benefits package.
- Help shape the voice of an innovative company.
- Vibrant company culture that values creativity and diversity.
Key Responsibilities
- Develop, implement, and manage our social media strategy across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content for social media channels that reflects the company’s voice and branding and encourages customer engagement.
- Design and manage social media advertising campaigns to boost brand visibility and customer acquisition.
- Monitor, analyze, and report on social media metrics and KPIs to measure effectiveness and develop strategies for improvement.
- Stay updated with the latest social media trends, tools, applications, and best practices.
- Collaborate with the marketing team to align social media campaigns with company goals and strategies.
- Engage with followers, respond to comments, and manage customer inquiries on social media in a timely manner.
- Conduct research to identify new opportunities and identify target audiences.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a social media manager or in a similar role, preferably within a reputable company.
- Excellent understanding of social media platforms, their algorithms, and best practices.
- Strong creative writing and communication skills.
- Ability to generate engaging content that resonates with diverse audiences.
- Strong analytical skills with the capability to interpret data and make informed decisions.
- Experience with social media analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- A proactive approach to problem-solving and ability to work autonomously and within a team.
Preferred Skills
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Knowledge of SEO principles and their relevance to social media marketing.
- Familiarity with email marketing platforms and coordination with campaigns.
Benefits
- Competitive salary based on experience and qualifications.
- Health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off and holidays.
- Flexible working hours.
- Opportunities for skill development and training.
How to Apply
If you're ready to take on the challenge of leading our social media presence and making a positive impact at United Innovations Inc., we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and any examples of past social media work or campaigns you’ve managed.
Join Us in Shaping the Future!
At United Innovations Inc., we believe that the right talent can change everything. As a Social Media Manager, you have the opportunity to be integral to our digital marketing efforts, driving engagement and growth. If you’re driven and passionate about social media trends and customer engagement, apply now and step into your dream career!